Function101 discount codes

About Function101

Function101 sells Apple-centric home-entertainment hardware and accessories: silicone TV-remote cases, replacement Siri-remote shells, aluminum TV wall mounts, HDMI cables and a few small A/V organizers. Price points sit in the mid-range—most items run $20-$60, with mounts topping out near $90—positioned above no-name Amazon sellers but below Belkin/Apple tiers. Everything is sold direct-to-consumer through function101.com and fulfilled by Amazon, with no brick-and-mortar presence. The brand’s hook is “fix the Apple TV remote”: their matte-silicone Button Remote case and the full-size aluminum IR replacement remote solve the touchpad-only navigation complaint that arose with the 2017 Siri Remote. Both products keep infrared learning so they pair with TV soundbars without Bluetooth, a niche no major accessory maker had addressed. Function101 patents the button layout and markets the remote as the drop-in upgrade that Apple never shipped. Buyers are Apple-heavy streamers—cord-cutters, Airbnb hosts, parents of young kids and seniors—who want a familiar click-button feel and rugged drop protection without abandoning the Apple TV box. They value clean aesthetics, hate the original remote’s symmetry, and prefer a one-time hardware fix over programmable universal remotes or cheap silicone sleeves. Function101 competes in the narrow gap between generic Amazon accessories and premium AV brands that focus on docks or full universal remotes. It differentiates by designing solely around Apple TV pain points—ergonomics, IR learning, case colors that match Apple finishes—while keeping prices impulse-level and packaging minimal, a focus too small for larger accessory makers to prioritize.