Cookie Policy

Dealsmower relies on a small number of strictly necessary technologies to operate. Bot-protection and security cookies (set by our infrastructure provider) protect the site from abuse. Your cookie choice itself is stored in your browser’s local storage (localStorage), not in a tracking cookie — it is never sent to our servers and simply lets us remember your decision so the banner does not reappear on every page. The legal basis for these is legitimate interest (Art. 6(1)(f) GDPR).

We use Google Analytics 4 (Google LLC) to understand, in aggregate, which pages are visited and how visitors navigate the site, so we can improve it. GA4 is configured with IP anonymisation. Crucially, Google Analytics is loaded ONLY after you grant analytics consent in our cookie banner — if you decline, no GA scripts load and no analytics cookies are set. You can withdraw consent at any time via the cookie settings, after which analytics stops.

When you click an outbound link to a store, you are redirected via one of our affiliate network partners — Pickalink, Shoptastic, or Awin. These partners (and the destination retailer) may set their own cookies on your device to attribute a resulting purchase to our referral, which is how Dealsmower earns a commission. Typical affiliate cookies last 30 to 90 days. We have no access to or control over these third-party cookies; please refer to those partners’ and retailers’ own privacy policies. You can delete them at any time in your browser without affecting Dealsmower.

Dealsmower shows no ads and does not use cookies to profile you, serve personalised promotions, run ad auctions, track you across other websites, or fingerprint your browser. We do not deploy third-party pixels such as the Meta, TikTok, or Pinterest pixels. The site is funded entirely through affiliate commissions.

On your first visit a banner lets you accept or decline analytics cookies; your choice is saved and applied on future visits, and you can change it any time via the cookie settings link. All major browsers also let you delete cookies, block third-party cookies, or browse privately. Blocking essential/security technologies may impair site functionality.

For questions about our use of cookies, contact us at privacy@dealsmower.com.