Codes promo Merinos

À propos de Merinos

Merinos.fr is the e-commerce arm of the 90-year-old French blanket maker Merinos. The site sells primarily wool and cotton bed blankets (single to king), throws, mattress protectors and institutional bedding, priced €39–€290—solid mid-range, sitting between mass-market and designer linens. Orders are shipped France-wide; there is no company-owned store network, but selected linens are stocked by ~300 independent bedding and department stores. The brand’s distinction is vertical integration: wool is sourced, carded, woven and finished in its own mill in Mazamet (Tarn), the last remaining fully integrated blanket plant in France. Merinos promotes “Made in France” origin, OEKO-TEX certification, mulesing-free Merino wool, and long-staple combed cotton. Best-known lines are the classic “Vedette” wool blanket and the lighter “Laponie” jacquard throw, both sold year-round in a wide palette of dyed-in-the-fibre colours. Core buyers are 35-70-year-old homeowners who want natural fibres, regional manufacturing and durability rather than fast-fashion décor. The brand appeals to consumers prioritising warmth-to-weight ratio, hypo-allergenic properties and support for French textile jobs; institutional clients (hotels, retirement homes, naval outfitters) value fire-retardant custom sizing and repeat-order reliability. Merinos competes against EU-based heritage mills and private-label blanket programs from large home chains. It differentiates through domestic production, ability to customise size/finish within two weeks, and lifetime repair service—rare at this price tier—while leveraging its historic name to justify a modest premium over Asian imports.