Codes promo Be.green

À propos de Be.green

Be.green is a Brazilian digital-native brand that sells only certified carbon-neutral eyewear: prescription glasses, sunglasses and blue-light filters made from recycled aluminum, bio-acetate or reforested wood. Frames run R$ 380–690 (mid-range), lenses start at R$ 180, and the entire catalog is sold exclusively through https://be.green with free nationwide shipping and a 7-day home trial program. Every pair is verified as net-zero by ClimatePartner, plants 10 trees in the Atlantic Forest via Apremavi, and ships in re-usable cork cases and sugar-cane bags. The company’s closed-loop “Buy-Back” program gives customers 30 % credit for returning old Be.green frames, which are then dismantled and recycled into new collections; this initiative has kept 11 t of eyewear waste out of landfills since 2020. Core buyers are 25-45-year-old urban professionals and university students who identify as eco-conscious, want fashion-forward design without luxury mark-ups, and prefer brands whose impact is third-party audited. The aesthetic is minimalist-unisex, colorways are muted, and marketing emphasizes transparency—each product page displays kg CO₂ offset and origin of recycled inputs. Be.green competes in the mid-price optical segment against brick-and-mortar chains and fashion licenses that import standard acetate frames; it differentiates through end-to-end carbon neutrality, bio-materials, digital-first service (virtual try-on, home trial), and a take-back scheme none of the incumbents offer at scale.