Schecker Gutscheincodes

Über Schecker

Schecker is Germany’s largest specialist for horse and rider equipment, stocking 15,000+ SKUs across saddlery, feed, supplements, stable hardware, rider apparel and horse care. Price architecture runs from €3 grooming mitts to €3,500 custom saddles, clustering in the mid-range (€40-€250) with private-label lines that undercut premium brands by 20-30%. Sales are 80 % online via schecker.de and the Schecker App; the balance comes from 25 company-owned stores and a 280-page print catalogue still mailed to 1.2 million households. The retailer’s private-label “Schecker” and “Horze by Schecker” ranges account for 35 % of revenue and are produced in audited European factories, allowing margin-rich exclusives such as the €99 breathable turnout blanket that outsells any branded equivalent 3:1. Same-day dispatch from a 55,000 m² Saxony-Anhalt warehouse and 24-hour delivery to most of Germany is offered on 95 % of items, backed by a 365-day “no-questions” return policy on riding boots and saddles—unmatched in the sector. Core shoppers are female amateur riders aged 25-55 who own one or two leisure horses and rein in costs without compromising animal welfare; they value transparent ingredient lists, independent safety certifications and the loyalty programme that pays 3 % credit on every purchase. The brand voice is practical and horse-first, resonating with owners who follow German Equestrian Federation welfare guidelines and prefer functional kit over fashion labels. Schecker competes against generalist e-commerce marketplaces, multi-brand tack shops and premium mono-brand boutiques. It differentiates through category depth (200 types of bits, 47 supplement lines), German-language expert content (800 blog posts, vet Q&A) and low-price private labels that carry the same EN/ASTM certifications as premium competitors, allowing riders to equip a horse head-to-hoof for roughly half the cost of a luxury outfitter.